Newsday may be a bad newspaper with an even worse Website, but it had one funny commercial (although, as I pointed out on Sept 13, the ad’s message was anything but flattering to Newsday’s ailing print edition).
In any event, lawyers for Apple apparently forced Newsday to pull the commercial — whose punch line featured a shattering iPad.
This is “yet another classic example of lawyers needlessly sucking all the fun out of life,” observes NetworkWorld, which reports on the ad’s disappearance after it racked up several hundred thousand YouTube views in just a few days.
If you haven’t yet seen this 3-minute Nike epic, watch it now.
Starring international soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, the video has broken the record for attracting the biggest viral audience in the first week of a campaign, with 7.8 million views, according to Ad Age. Ten days from launch, its YouTube count alone is about 10 million.
This is great stuff, which, after all, is its point.
You have 45 active clients, pretty close together geographically, and you want to stay in touch, get that two-way thing going.
A company with that goal approached midwest marketing maven Michael Libbie (pictured). Libbie demurred, suggesting to his potential client that he get off his tuchas and hit the street:
“Look“, I said, “we could create a survey for you and take your money and maybe even sell you more stuff. But what you need to do, and you are not going to like my answer, is get in your vehicle and go see each one of these customers. You, not a sales person, not somebody else from the office … you.”
It’s not always about technology. It’s not always about a third-person visit. It’s about relationships and going out and asking for the business.
Click here for Libbie’s full post at Insight Cubed.
I don’t have it in me as the sun sets this Friday for a fresh rant about the $4-million well-intentioned but wrong-headed newspapers-are-alive-and-kicking campaign engineered by the New York Press Association. I said my piece on Feb. 23 (Hey, Opie — in New York, the newspapers think it’s the 1950s. Let’s put our pop in a sack and ride the Chevy to the levy and gaze at the stars) and on Feb. 18 (Promoting the walking dead).
[UPDATE: Click the Feb. 23 link and scroll to the bottom to read fresh comments posted March 31 through April 2.]
Today, Andrew Sullivan’s Daily Dish on the Atlantic put this ad from the campaign under a “Creepy Ad Watch” headline.
Sullivan quoted Copyranter:
New York City residents, your local papers want you to know that, while, yes they may be mortally wounded by digital news sources and even stupid blogs that break the big stories before they can, they’re not going down without passive-aggressively making you feel guilty as hell about their demise. That “Told ya” is just so preciously fucking childish.
And Lindsay Beyerstein on BigThink said this:
Print is officially dead. I held out hope longer than most, but I knew it was all over yesterday when this ad appeared at my New York City subway stop. …
This ad perfectly distills the ineptness of the newspaper industry. An unidentified group of managers at community papers pooled their last remaining dollars to hire an advertising agency to build a campaign around the idea of “Nobody loves us, but we told you so.” The money they spent guilt-tripping their readership could have funded coverage said readers actually care about.
Click on Coney Media’s Feb. 23 post to see the other ads in this series.