Write the future

If you haven’t yet seen this 3-minute Nike epic, watch it now.

Starring international soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, the video has broken the record for attracting the biggest viral audience in the first week of a campaign, with 7.8 million views, according to Ad Age. Ten days from launch, its YouTube count alone is about 10 million.

This is great stuff, which, after all, is its point.

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