Gersh eats dog food

What can I say? He’s pushing for another award.

For Brooklyn Paper editor Gersh Kuntzman and Courier-Life editor Vince DiMiceli (seated behind Gersh in the video) the news is born to be hyped. Here’s the Gersh-flavored promo copy that accompanies today’s weekly roundup at BrooklynPaper.com:

The Brooklyn Paper — a garden of earthly delights

Think about what we do for you — we send reporters into movie theaters in hopes that they get bitten by bedbugs; we have columnists who eat dog food; we break news stories like convicts break rocks in the big yard; we fill the pages of our weekly print edition with spirited copy and pictures that will brighten your water-cooler conversations; we report so you can decide. And what do we ask in return? Just click the headline above and start downloading our full print edition — and keep hustlin’, Brooklyn!

Yeah, that’s right. Keep hustlin’ everyone.

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UPDATE 2/18: Gersh disciple Ben Muessig wrote about Gersh’s latest adventure this morning on AOL — “Eating Dog Food: The Future of Journalism?”