They made music on a NYC subway — in an entirely new way.
Atomic Tom‘s purportedly “impromptu” performance of “Take Me Out” — in a B Train on the Manhattan Bridge, using only iPhones and captured on an iPhone — quickly went viral, and after just a few days it is approaching 1 million YouTube views. Previously, their YouTube count, for a different tune that was recorded conventionally, topped off at 24,000 over 9 months.
The Atomic boys get credit — but they weren’t the first to generate buzz by their use of iPhones as music instruments rather than music players. Here is the British girl group The Mentalists, performing in February 2009—
A Mashable post found the Atomic Tom performance “quite heartfelt — we’d even go so far as to say it’s the best iPhone band performance we’ve yet seen.” Mashable lets its followers judge for themselves — the post links to other groups strumming their stuff.
Back to NYC, subway riders love this stuff, by the way — a friend commented on FB: “Working in MSG area means I get constant subway music, some of it truly incredible. It’s one of the great things about living / working in NYC — it’s the best!”