Tag Archives: Curbed.com

Consider this: Tens of thousands of your readers drive by a sign bearing an unarguably obscene word. The bloggers run it. How about you? [Multiple updates]

If you’re the NY Times (UPDATE: or even the NY Post!), you edit the photo.

The scene is near the controversial Atlantic Yards project in Brooklyn, NY (planned future home to the NJ Nets). “Ratner” on the sign refers to Bruce Ratner, the project’s politically-connected developer.

Top photo was posted early this morning on Curbed.com and on other NYC blogs.

The next photo, by Becky Hanger, was posted by the NY Times at 11:49 am with this caption: This sign near the Atlantic Yards site is supposed to say “Fifth Avenue Closed.” It was changed to something unprintable. We erased the first word and left the second intact.

UPDATE: NY Post story, posted at 3:30, included a censored photo:

UPDATE: Gersh Kuntzman’s Brooklyn Paper (owned by the NY Post) earlier this afternoon posted a brief item [later expanded to a full story] accompanied by an unedited photo. Both the Post and Brooklyn Paper used photos by George Causil. On its home page, The Brooklyn Paper published this:

WARNING: Clicking the above link means you’re willing to see and read a curse word — and it’s a doozy!

UPDATE: NY1 reports — video and story link here — that the sign was up for “a number of hours before it was taken down” and caused “quite a stir this morning for drivers and pedestrians alike who stopped to do a double take”:

“The first word rhymes with ‘luck’ — and it’s not very nice and I’ll leave it to your imagination to figure out the rest,” reported Kristen Shaugnessy.

Said one passerby: “That does not say what I think it does, does it? Oh no! Ooh, I can’t say that either.”