A tax on business by campaigning pols

Here’s something you might not have considered: With candidates buying up so much TV and radio time, what’s left gets sold at a premium to a station’s regular clients.

Iowa marketing maven Michael Libbie tells us about a Des Moines business owner who had been buying 30 second early morning (circa 4:30 am) radio spots for only about $30 each:

“When Campaign 2010 (also known as the Lie Express) cut loose 90 days ago his costs went to $80 for the same 30-second ad in the same day-part.  I’ve been hearing this from so many business people I’ve lost count.”

Libbie concludes:It’s pretty bad when politics stands in the way of doing business.”

Now, get out there and vote!


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