But this commercial proclaims itself the “Greatest ad campaign ever!” … and the NYS Press Association, whose own newspapers-are-great campaign is also anything but, concurs, urging its members to listen up.
This is a great spot — but does it sell us on newspapers, or illustrate why newspapers are beside the point?
Here’s one of the comments under YouTube’s post of this video:
The irony is I first read about this on Google Reader after some people I were following recommended it and I ended up watching it on a social media site.
Doesn’t this ad prove that social media work better than old fashioned regular print campaigns?
If print was the most powerful way to reach the target audience, why bother making a video about it? Seems like an effective, disruptive, viral video to me, that contradicts what it says at the end. It’s a clever ad for the agency as a “pattern interrupt” in this case.
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