Think of all those commercials that convey a feeling of liberation, of cleanliness, of absolute joyful delight.
“How do I feel about my period? I love it … it makes me feel really pure,” a woman intones on a new commercial for U by Kotex that was scheduled to begin airing this week.
But this is no ordinary tampon ad. “Someone finally says it,” Jezebel.com headlines, “Tampon ads are stupid.”
Is this a great commercial, or what?
From today’s NY Times:
The clips mocked in the spot are actually from Kotex commercials, some shown within the last year in the United States or Europe.
“We are guilty, so it’s not that Kotex is any different,” said Andrew Meurer, vice president for North American feminine, adult and senior care for Kotex’s parent company, Kimberly-Clark. “We’re turning the light on ourselves, and we’re not saying, look at what other people do. We’re saying look at what we’ve done in the past, which typifies everyone in the category.”