TWEETING DOSTOYEVSKY: Alexander Lebedev told the NY Times he’s pleased that his London Evening Standard is online, “but there’s so much rubbish in it. What could Dostoyevsky communicate with Twitter.” Roy Greenslade [Guardian] takes the challenge and concludes Lebedev has a point; Greenslade has Fyodor Mikhaylovich say:
Heed my notes from the underground. Don’t be an idiot. Avoid gambling. Murder morally. Accept that jail is good for existentialist novelists
JAILING MICHAEL WOLFF: A fantasy from behind the paywall, circa 2012. [Ad Age]
FLY-BY ADVERTISING: Trade show novelty.