Tag Archives: greatest ad

Worst newspaper campaign, ever

Maybe not.

But this commercial proclaims itself the “Greatest ad campaign ever!” … and the NYS Press Association, whose own newspapers-are-great campaign is also anything but, concurs, urging its members to listen up.

This is a great spot — but does it sell us on newspapers, or illustrate why newspapers are beside the point?

Here’s one of the comments under YouTube’s post of this video:

The irony is I first read about this on Google Reader after some people I were following recommended it and I ended up watching it on a social media site.

And other:

Doesn’t this ad prove that social media work better than old fashioned regular print campaigns?

And this:

If print was the most powerful way to reach the target audience, why bother making a video about it? Seems like an effective, disruptive, viral video to me, that contradicts what it says at the end. It’s a clever ad for the agency as a “pattern interrupt” in this case.

For more comments, click here.