Alan Mutter has an excellent post in which he seeks to moderate some of the wild projections surrounding Groupon, the iPad and Twitter.
Newspapers and the iPad: Publishers are pleased that the iPad is beloved by “exactly the sort of wealthy, middle-aged men who read newspapers,” says Mutter. Unfortunately, “58% of iPad users think the device is such a good substitute for print that they are ‘very likely’ to cancel their print subscriptions in the next six months… [Meanwhile] newspapers have yet to find a way to extract as much advertising revenue from the digital media as they can from the print product.” Mutter concludes: “An alternative to porting the daily paper to the iPad is to use the platform to develop new and differentiated products to serve new audiences and advertisers.”
Groupon’s problem: “Instead of attracting new long-term customers for merchants, Groupon is bringing in one-time bargain hunters who take the deals and run… Some consumers feel ripped off, too, when they are unable to redeem the prepaid certificates they bought for massages, dinners, classes and other goods and services. In an online survey at HubPages.Com, 44% of consumers called Groupon a ’scam’ and 28% thought it was ’very good’. The balance of respondents were neutral.”
Twitter: “Although Twitter will tell you that it has 175 million registered users and investors reportedly deem it to be worth $3.7 billion, fewer than 20 million American adults actually use the service [and while a] quarter of users avidly check for the latest tweets several times each day … a fifth of the registered users never use their accounts after they open them. This indicates that Twitter, at best, may be effective in reaching only the limited cohort of consumers who crave a steady diet of 140-character News McNuggets.”
Read Mutter’s entire post at http://newsosaur.blogspot.com/search?q=Groupon%2C+iPad+and+Twitter%3A+2+much+2+hope+4%3F